Their relationship graph is the best in the category and it is not close. Years of email and calendar signal, tuned against how venture firms actually work, plus PitchBook, Crunchbase and Dealroom enrichment on the Advanced tier. If the only thing you need is to know who at your firm can get to a founder fastest, buy Affinity. Our graph is good; theirs is better.
DeelSignal vs AffinityAffinity has the best
Affinity has the best
graph. And a per-seat bill.
Their relationship intelligence is deeper than ours and we are not going to claim otherwise. The argument is not about the graph. It is about what you are paying per person for a product that stops at the pipeline.
The part we will not spin
Where Affinity wins.
If the only thing you need is to know who at your firm can get to a founder fastest, buy Affinity.
If a CRM is all you want, they are worth the premium. If you also need to close the books, report to LPs and hear from founders, you are about to buy three more products.
And here is how you still win
A relationship graph built on your deals, not a generic venture model.
Their graph is better out of the box. Ours gets built around you: we backfill your full email and calendar history, tune the scoring against the deals your firm actually closed, and wire the enrichment source you already pay for through Signal Connect. That is a services engagement measured in weeks — and at the end of it the graph sits on the same platform that runs your fund accounting and your LP report, which theirs never will.
Scope an engagementOptional, never a precondition — scoped and quoted per engagement.
What it costs
Published, and that helps.
Essential $2,000/user/year, Scale $2,300/user/year, Advanced $2,700/user/year, Enterprise on quote. Affinity enforces an annual contract floor of roughly $20,000, which in practice makes it a product for teams of five or more.
A five-person fund, one year
$4,000 a year of difference — and our number already includes fund accounting, DSignal Portfolio and DSignal Founder, none of which are in theirs. Hire a sixth person and the gap becomes $6,300.
Feature by feature
Where the line actually falls.
| Capability | DeelSignal | Affinity |
|---|---|---|
| Relationship graph (email/calendar) | Decay-scored warmth, warm-intro ranking | Their core product, all tiers — deeper than ours |
| Data enrichment | Domain enrichment | PitchBook, Crunchbase, Dealroom on Advanced tier |
| Deal pipeline | Included, with 12-factor scoring and IC workflow | Included |
| Fund accounting | Capital accounts, calls, distributions, carry | Not offered |
| DSignal Portfolio & reporting | DSignal Portfolio plus DSignal Reports on live data | Not offered |
| Founder portal | Applications, MIS reporting, milestones | Not offered |
| Cap table | Holders, classes, convertibles, round modelling | Not offered |
| Pricing model | Per fund, by AUM band — seats are free | Per seat, ~$20,000 contract floor |
Switching from Affinity?
Most migration pages promise a weekend. Ours takes six weeks for a fund with real history — import by import, and nobody stops working. The people doing it build the product.
Questions
Before you take either call.
What does Affinity cost next to DeelSignal?
Essential $2,000/user/year, Scale $2,300/user/year, Advanced $2,700/user/year, Enterprise on quote. Affinity enforces an annual contract floor of roughly $20,000, which in practice makes it a product for teams of five or more. On the published numbers: Affinity $11,500 (5 seats × $2,300 — Scale tier, the one that includes their AI features). DeelSignal Pro is $7,500 a year for a fund in the $25M–$50M AUM band, billed annually per fund, and adding people does not change the number.
When is Affinity the better buy?
If the only thing you need is to know who at your firm can get to a founder fastest, buy Affinity. If a CRM is all you want, they are worth the premium. If you also need to close the books, report to LPs and hear from founders, you are about to buy three more products.
Will you move us over, and do we have to pay for that?
Their graph is better out of the box. Ours gets built around you: we backfill your full email and calendar history, tune the scoring against the deals your firm actually closed, and wire the enrichment source you already pay for through Signal Connect. That is a services engagement measured in weeks — and at the end of it the graph sits on the same platform that runs your fund accounting and your LP report, which theirs never will. Optional, never a precondition — scoped and quoted per engagement. The switching guide lays out the six-week sequence.
Where do these figures come from?
Figures reflect Affinity's publicly available pricing as of September 2026 and are subject to change. Affinity is a trademark of Project Affinity, Inc.; references here are nominative fair use for comparison purposes only. Every source is linked below; verify current details on the vendor’s own site before relying on a specific number.
Sources
Other comparisons
Figures reflect Affinity's publicly available pricing as of September 2026 and are subject to change. Affinity is a trademark of Project Affinity, Inc.; references here are nominative fair use for comparison purposes only. Trademark notice →